Sledgers is a trading name of Primer Europe Limited.

Primer Europe Limited ('Sledgers', 'we', 'our', 'us') respects your privacy and understands the importance of protecting any information we collect about you.

This privacy policy explains how we collect, store and use the information you give us on this website.

If you have any questions about privacy, which are not answered here please contact us at

Sledgers email newsletters

When you sign up for Sledgers emails, we will keep you updated on our latest arrivals, news and offers. 

We will only email you things we think you’ll want to know about but if you decide you no longer want to receive them, you can unsubscribe at any time. Simply click the ‘unsubscribe’ link, included in all our emails.

We will never sell or pass on your email address to third parties.

How we use your information

When you place an order on our website, we collect certain information, which we need in order to process your transaction. This includes your personal details, order details and address(es). 

We use this information to process your purchase and ship your order to you. 

We may occasionally request additional information, for example, specific size, product preferences, age and any special dates (such as birthdays). These details will be used for profiling and marketing purposes. Providing us with this sort of information is entirely voluntary. 

You can choose to sign up for our newsletter and to receive other marketing communications from us. By asking to receive this information you consent to receive marketing communications from us, using any contact method, which you have provided us with, including, by post, email, SMS, MMS and telephone. 

On occasion we may ask you for feedback about our website or the shopping experience we provide, to help us improve.  
For quality control and training purposes, we may monitor or record your communications with us.   

We will retain your information for as long as is reasonably necessary for these purposes. 

We manage your data in accordance with the local law and this will not be sold or passed on to any third parties. Our payment service provider(s) are Sage Pay and Pay Pal, the largest independent payment service provider(s) in the UK & Ireland.

Our payment service provider(s) provide s a secure payment gateway (level 1 PC1 DSS) processing payments for thousands of online businesses, including our site. 

It is our payment service providers utmost priority to ensure that all transaction data is handled in a safe and secure way. Our payment service provider(s) use a range of secure methods such as fraud screening, IP address blocking and 3D secure. Once the payment service provider(s) system, all sensitive data is secured using the same internationally recognised 256-bit encryption standards. 

Our payment service provider(s) are regularly audited by the banks and banking authorities to ensure that their systems are impenetrable. In addition to these rigorous security checks, you know that your session is in a secure encrypted environment when you see https:// in the web address and/or when you see the locked padlock symbol alongside the URL. 

You can be assured you are completely protected when purchasing products from our website.    

Data protection

We comply with the standards, procedures and requirements of UK data protection laws to ensure that the personal information you share with us is appropriately secure and processed fairly and lawfully.  

We may at times, have to pass your information to countries or jurisdictions which do not provide the same level of data protection as the UK. If we do make such a transfer, however, we will (where necessary) always put a contract in place to ensure that your information is protected 100%.

Other people who may use your information

In order to process your order and deliver your purchases to you, we have to provide some of your information to trusted service providers, this includes the companies we work with to handle your order despatch service and our delivery company.

Your contact telephone number will be passed on to our courier company who may have to contact you, by phone or SMS, in order to update you on the delivery status. 

We will only ever provide these companies with the information they require to carry out their part of the service. They will only be allowed to use your information in the way in we instruct them and they will never be entitled to use this data in their own right. 

We may on occasion notify you by email about changes to our terms and conditions, or other important changes to our website or services.  

In assessing your request(s) for goods or services, we may use your information to help us prevent and detect of fraud. We may disclose your address and postcode details to fraud prevention schemes. When we must disclose your information for the purpose of fraud prevention it will remain secure. 

If you think your details are incorrect, please see the following section on how to update them.

We will not pass you information to any third parties outside of Primer Europe, except when required to do so as part of the sale, disposal or transfer of our business.  

Updating your personal details

We would like to make sure that the information we hold about you is correct and up to date. You can update your information by logging into your account ( and changing your details as appropriate. 

You are entitled to ask, at any time, for a copy of the information we hold about you. 

Should you choose to have your name and personal data removed from our database altogether, you can do so by either sending us an email at or by writing to us at Primer Europe Limited, Suite 6, Concept Park, Watling Street, Towcester, NN12 7YD


In order to improve your experience when visiting the website, ( we use cookies. A cookie is a piece of information our website will place on your computer’s hard drive that enables us to track your movements when you visit our site. It will also recognise you when you come back to our website.

Cookies are sorted in order for us to continually improve our website and provide a better online experience for you. They are mainly used for marketing purposes, but they are also used to inform us what country you are viewing from, so we can display the prices and products in the correct currency and the appropriate language.

If you want to delete any cookies that are already on your computer, please refer to the instructions in your management software.

Information on deleting or controlling cookies is available at, however, please note that if you disable the use of cookies on your computer, you may not be able to make a purchase on our website.

Changes to this policy

This privacy statement may change. To remain up to date, we suggest you review it now and then. In some instances we are required to update you. In these cases we will let you know about any changes we make.

Your consent

By visiting you are accepting and consenting to this privacy policy and our terms and conditions.

Contacting us

If you have any questions or feedback about this privacy policy or you would like us to stop processing your information, please do not hesitate to contact our customer services team who will be happy to answer your questions.

Call us:
+44 (0) 203 302 1419

Office hours (08.30am-5pm, Monday-Friday)

Email us:

Write to us:
Customer Services-Sledgers
Suite 6
Concept Park, Watling Street
NN12 7YD

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